THE BIG BET OF SOCIAL Businnes FOR A WORLD WITHOUT POVERTY '
"The conventional economic theory, to fill the leadership role of 'firm, has come up with that human being to a size that is the entrepreneur. This was isolated from the rest of his life, separating it from the religious sphere from that of emotions, from the political and social, so that he could only deal with one thing, the maximization of profit "(From Yunus in" A world without poverty "by Feltrinelli).
economic theory has created an entire world to a dimension populated solely by those who devote themselves to the game of free market and competition in which profit is the only measure of success. In this context
Yunus introduces a new concept of economy where business comes into play the social situation "in the right ... taking into account the multidimensional nature of human beings" he sees in a social business enterprise in which the ' entrepreneur will not gain exclusive, but very specific social objectives. "
A social aims" ... to produce a positive change in social conditions of people with whom you come into contact ... an undertaking which can also produce a profit, but not gl'investitori that the fund will have no part, except the recovery, in a short period of time, an amount equivalent to the amount originally invested.
In social business enterprises in all respects must "... recover all costs they face pursuing their goals. "
not love then, but only with social objectives in which the company takes advantage of his skills as a factor in changing the world and can affect society.
Yunus rightly points out that today a large number of organizations involved in producing improvements in social conditions, but in most is able to recover all costs incurred.
In fact, the non-profit and non-governmental not placing the objective of cost recovery are often predominantly forced to spend time and energy in raising funds in reliance on donations, grants from foundations or government aid.
Within undertakings with a social purpose "... things are so different, in that, while producing goods or services with the primary objective of achieving a specific social improvement, it is handled with the same criteria used by traditional businesses and thus is able to pursue full cost recovery and, possibly, something more, by sale of its products or services at a reasonable price. "
In this context the company with a social purpose" ... should be designed and conducted as a real company, products, services, customers, markets, costs and revenues, but with the imperative of social advantage rather than the maximization of profits. Instead of trying to accumulate the highest possible level of financial gains only the benefit of investors, the company with social objectives seeks to achieve a social objective. "
As we know with the Yunus microcredit has helped 12 million Bangladeshis (the majority women) to be able to start small businesses and this has had a great social value as well to have created work has led millions of people out of the clutches of poverty, to send their children to school and improve their houses very dilapidated. Responded to the primary needs of a society in disaster expanding their economic base and taking charge of their own destiny. On the other hand
Yunus has gone beyond the concept of micro-enterprises created along the road of new technologies addressing the sources of alternative energy, particularly renewable ones of location: it arose from the realization that "... many villages in Bangladesh, not supplied with electricity ... so we decided to install facilities in those villages for the production of energy solar ... " [1]
This trail was created Grameen Shakti (Grameen Energy)" ... that works to promote the use of renewable energy ... The Grameen Shakti is currently testing the application of photovoltaic panels for use home energy storage, wind turbines, equipment for the production of biogas (from the fermentation of plant mass waste from agriculture is obtained by the gas that can be used to produce energy). "
This becomes extremely necessary to make the best use of information technology; this, Yunus said: "... will in the world drastic changes ... is shaping a world where distance no longer exists, where communication is instantaneous, and this will affect all areas of life .... "and will weigh heavily for the elimination of global poverty by encouraging the poor in their territory (subsidiarity,) leading them to be masters of their destiny, the end is what the new economy is not left at the mercy of market forces to benefit only the richest countries with which it will be enriched further.
globalization in its positive aspects may lead to promote social progress and better standards of life in larger freedom, taking into account the human rights fundamental, in the dignity and worth of the human person, in the equal rights of men and women ...".
Yunus says that the "IT TECHNOLOGY bring drastic changes in the world. ... Is shaping a world where distance no longer exists, where communication is instantaneous, and this will affect all areas of life ....
He proposed in 1999 "... the establishment of an International Centre of information technology for the elimination of global poverty to become a round table of brains and a catalyst in the development of prototypes that operate in all matters relating to construction."
Worldwide, many people are already rich in resources involved in the effort to abolish poverty. and this center will serve not only as a link, but channeling resources and talents to plan activities related to IT in order to assist countries and poor people to participate in the great wave of prosperity. IT can open up the poor - men, women, young people - new forms of participation in the global economy with the actual cost impact and providing for mutual aid.
The Centre could "design tools, market places and environments suitable for the poor, and ensure that the computer terminal to become a friend, a guide, a teacher, a philosopher, a doctor, an expert, that is all that a poor person in need. "(from" Banker to the Poor "Muhammad Yunus).
This is just one example of how you can lift the poor out of misery, but others if they can do as the establishment of the first company with a social purpose, the Geameen Danone, already operational since 2007 with a plant in Bogra, in Bangladesh, which then produced the first jars Shokti Doi, Yogurt with enhanced nutritional elements in children in Bangladesh have a great need, and villages in the "Grameen Ladies," so to speak as they had benefited from the micro-credit, and then with Geameen Danone had the opportunity of new employment opportunities, a strong local sales, Yogurt was made to try to neighbors and friends and sold.
There have been changes, some initial difficulties, a natural beginning of any activity, but the 2010 with a new establishment and rebuilding of a new marketing scheme likely to win new customers through differentiation of the types of production dedicated to different consumer groups. Yunus provides an exciting year for 2010. 2
We talked about the Grameen Danone linked to a multinational, but there are many other examples of social business enterprises that would create smaller and lower cost; think of the great improvement of the environment with positive benefits for both health and the economy: productivity and quality of life in rural areas would significantly improve through the organization of companies with social goals in areas such as reforestation, control waterways, fisheries, ecotourism and sustainable agriculture. Intelligent
activities such innovation may be those in transport and computer technology that can be applied to health, education or housing.
Yunus is a significant example of social business: Dhruv Lakra, Mumbai, India, started in 2008 to test his idea of \u200b\u200ban express mail service using three hundred dollars, he had saved from his scholarship at Oxford University.
With that money has hired two deaf children who were still in school and started sending emails to friends who had been in contact on the internet asking if they needed to send parcels home, perhaps using its new service.
Someone decided to test the efficiency of the mini company Lakra and that was the beginning of an enterprise with a social purpose that gives jobs only to people with disabilities to very poor condition. Today in this business, Mirakle the Couriers, work thirty-five deaf, delivering packages, in silence, but with great efficiency throughout the metropolis.
[1] (from "The Banker of the Poor" Muhammad Yunus - Feltrinelli edition).
Muhammad Yunus - has directed the Department of Economics, University of Chittagong and was awarded the Nobel Peace
2 from "You can do - as the company's business capital may create a more humane capitalism" Yunus - ed. Feltrinelli
Marcello Figuccio
CISS President Asti
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